Launching in Türkiye
The global rollout of the Rovensa Next brand reached a new milestone with its successful launch in Türkiye. Partnering with AMC-TR/Agrimatco, the brand was introduced at the Annual Meeting, emphasizing the incorporation of biosolutions into sustainable agronomic initiatives.
Represented by Neslihan Aydinoğlu, Türkiye’s Country Manager, and Hassan ElFakharani, MENA Marketing & Development Manager, Rovensa Next reaffirmed its commitment to sustainable farming practices in the region and its role in mitigating the effects of climate change on agriculture.
Empowering Morocco’s citrus industry
In Morocco, coinciding with the citrus season, Rovensa Next launched the new business unit, focusing on empowering the citrus industry through sustainable agronomic programs. Abdellatif Hassnaoui, Maghreb Country Manager, along with Mohamed Kaid and citrus expert, Ramón Navia, highlighted the benefits of integrating Rovensa Next’s biosolutions for achieving high-quality yields in citrus cultivation.
Expansion in India
Expanding its presence in India, the company commenced operations in the state of Chhattisgarh, also known as the “rice bowl” of Central India. With a comprehensive portfolio of biosolutions tailored to various crops, including rice, wheat, and vegetables, the company aims to enhance farming practices in the region.
Mr. Dinkar Shinde, appointed as the state representative, showcased Rovensa Next’s products at the prestigious KISAN Mela exhibition, receiving positive feedback from farmers and agricultural experts.
Leading the Brazilian agricultural landscape
Rovensa Next made significant strides in Brazil, participating during January in key industry events across the country. From displaying its latest innovations (Wetcit, Aitruck, Vorax and Pumma) at DINETEC Business and Technology Day in Canarana, Mato Grosso, to venturing into peanut cultivation at the Turma do Amendoim Field Day in Getulina, São Paulo, the company demonstrated its commitment to driving sustainable outcomes in agriculture.
To conclude a full month of January, the team of experts in the country made its presence felt at another DINETEC Business and Technology Day, SuperAgro in Londrina, Paraná.
By fostering partnerships and delivering innovative biosolutions, Rovensa Next continues to position itself as a trusted partner in Brazil’s agricultural landscape, driving growth, sustainability, and innovation in the sector.
Leading innovation in France
Participating in SIVAL 2024, the international plant production trade show held at the Parc des Expositions in Angers, France, Rovensa Next showcased its expertise in biocontrol, bionutrition, and adjuvants.
Engaging with industry professionals, the company addressed sector challenges and explored opportunities for sustainable production.
During the fair, attendees were invited to an exclusive talk by Serge Zaka, a global expert in agroclimatology, who gave an insightful presentation on the current and future impacts of climate change on agriculture. Visitors also engaged in discussions with Vincent Claux, Associate Director of Product Development, and the rest of the Rovensa Next France team on the crucial role biostimulants can play in mitigating the consequences of abiotic stress.
Showcasing solutions in Poland
In Poland, Rovensa Next demonstrated its innovative solutions at the TSW Fair, the largest industry event for fruit and vegetable producers in the country. Engaging with stakeholders in the agricultural community, the company demonstrated its products designed to enhance productivity and address industry challenges.
Fostering connections in North America
Participating in the New York Corn & Soybean Growers Association’s Annual Expo, Rovensa Next engaged with producers to highlight the latest developments and future trends in the corn and soybean industries.
With a leading position in the North American agricultural landscape, the company provided valuable insights and fostered connections within the industry.
In conclusion, Rovensa Next’s global initiatives underscore its dedication to pioneering sustainable solutions and driving biotransformation in agriculture. Through strategic partnerships, innovative products, and active participation in industry events, the company continues to lead the way towards a more sustainable future for farming communities worldwide.
